Make-up schools are venues for learning the art of make-up. Make-up is an art as it involves learning how to apply elements like balance, harmony, and symmetry. Make-up artists must know how to work with the elements of line, shape, and color. It also follows the trends and develops according to fashion styles, art movements, or popular culture. There are also styles of make-up according to function or use. This includes formal make-up for weddings and formal affairs. There is show make-up for films and stage productions. There is make-up for fashion shows, magazines, and even spiritual practice.
Marketing a make-up school in its beginning stages can be challenging due to commercial competition and a limited marketing budget. When this happens, the use of affordable but effective printed marketing materials can be used to promote publicity and business for a make-up school. The following items discuss types of printed materials that can be used.
Catalogs – Catalogs are comprehensive and helpful materials to promote a make-up school. They can feature information categorized according to style, function, palette, or cosmetics line. As promotional materials, they can include a history of the school, its faculty members, certifications, affiliates, and campuses. Each category can include tight shots of the make-up, color guides, text descriptions, and instructions. Customized catalogs can be printed with the services of convenient online printing services.
Brochures – Brochures are a handier format for spreading awareness and promoting a make-up school. Through a balanced combination of text and graphics, they can outline information on the course, on faculty, facilities, class hours, fees, and payment schemes. Full Full color printing of brochures is offered through the services of online printing companies.
Pocket Folders – Pocket folders can serve as survival guides or information kits for make-up school students. The folders can contain all related documents for enrollment, schedule, and fees. They can also include flyers, brochures, and other promotional materials. Online printing companies can print full-color pocket folders in bulk orders using offset printers.