Lcd Advertising Display Murders Written Menu

Appears outrageous but it is factual, the American restaurant market is in confusion as a new act was approved in March 2010 that states all dining places with more than 20 locations have to have the dietary and calorific information for each item on the menu in the same size and color print as the product name, variety and charge.

As you can visualize, this is causing a huge challenge in the quick serve restaurant sector, as this is something you didn’t didn’t think of when you obtained the franchise – is it?

There are two options to a solution, one is less steep then again it is not as flexible and improvements to the menu are expensive, so let us look at what methods the eatery owner/manager has.

Paper based menus.

All bistros possess these, from in the qsr, they almost certainly have a take out menu too, so all these need reprinting by the stationer by March 2011 to conform to the new rule that has been passed.

Benefits are your stationer will previously have your menu set up, so restricted set up costs will be incurred for adding together the extra data.

Using printed menus will not permit you to market a daily special, for any qsr owner this hand tying is restricting as they cannot bring to the patron anything that is cost effective and current from the market..

Digital poster

This is a chalk board that is using new technology to show the menu with all the data you want, these consist of a commercial grade LCD display and a ads player and these media players store internally the media and menus on an internal memory card. So once you have produced you menu layout with images, description, costs and not forgetting the all important calorie data, you can set your menu running and exhibit it in the best possible way.

How can you insert a deal to the menu?

Not like printed means, a digital menu can be amended and the new item added and promoted throughout the outlet within five minutes.

The benefits out weigh any drawbacks with a digital poster or digital menu board, as these units are so adaptable many businesses are deploying them with little if any technical know how.