Flash Mapping the Elections

Electoral statistics have always been of much necessity and importance for both analyzes as well as record purposes. Both through the pre-election phase as well as the post-election results stage, tabulation and charting of the data is required. Most of this data is divided on the basis of areas or zones, state wise or even constituency wise. In the wake of an election, TV channels as well as news websites and R&D organizations require a detailed tabulation of the results and even comparisons with previous years’ results. Flash mapping makes all this possible in a most comprehensive and visually arresting manner.

The mapping works pretty simply. Flash maps allow one to include drill-down options right down to each constituency or burrow within a city and the narrowing down of area facilitates the inclusion of more numbers in an easy-to-understand manner. Basic divisions that any analysis will demand are party-wise and then candidate-wise division of wins and losses and then the actual number of votes. Another important factor one can include in such maps in a tabulation of the vote bank numbers itself such as footfall at the booths, gender ratio and area-wise ratios.

Flash mapping allows one to code these maps into color blocks according to required specifications or simply use pin-points that lead to further links or drop-down boxes with further info. Another way to visualize all the data area-wise would be to set up columns with varying heights to illustrate the differences in numbers. In addition to the columns indicating the different areas, they can also be color coded and twisted around while viewing the map. To view the comparative vote ratios between candidates, visually arresting charts can be set up within the maps itself. This makes for not only easier understanding but also allows the inclusion of more options and ultimately more information.

Numbers often make for very tedious study and while attempting to draw viewers towards an analysis; it is only wise to make the mapping look very attractive. This mean using a greater number a colors, using beautiful shapes as indicators and making the numbers move around on a map more like a fantastic visual event rather than simply data. Flash mapping makes all this possible with the simplest, most user-friendly interfaces.